Never has to worry about selling too cheap

Offers the seller another option

Creates competition among buyers; auction price can exceed the price of a negotiated sale

An auction generates excitement and heightens buyer interest

Exposes the property to a large number of pre-qualified prospects

Requires that potential buyers pre-qualify for loans

Property is sold as is, where is and without contingencies

Accelerates sales; the property can sometimes be sold within three weeks of listing

Eliminates high seller carrying costs; (such as interest, taxes, maintenance)

Auction brings interested buyers to a point of decision; they must act now or lose an opportunity to purchase

Auction is a true market forum; the highest buyer pays the lowest price a seller will accept

A seller knows exactly when the property will sell

A seller sets the terms and conditions of the sale, maintains control of the property throughout the auction (depending on auction type), and actively participates in the sale process

Auction reduces the time the property is on the market

Auction eliminates numerous and unscheduled showings

Auction takes the seller out of the negotiation process

Auction is an aggressive, advance marketing program that increases potential interest in and awareness of a property

Seller is able to obtain liquidity

Seller is able to move on to other investments and free up capital